Communicate for Good

Elizabeth Ralston: Making Marketing Accessible to All

Episode Notes

In this episode, Erica and Elizabeth discuss:

• Opening the dialogue of accessibility.
• Accessibility of art by socio-economic standards.
• Marketing your businesses toward universal accessibility and recognizing your target population.
• Accessibility and sensitivity training.

Key Takeaways:

• Universal Design on the basis of equity, which levels the playing field while thinking about the audience and users when designing the venue and program.
• Beware of ableist thinking that is dismissive of the experiences that people with disabilities experience.
• Ask the demographic that you are trying to include to help in the planning and for the advice.
• While planning ask yourself, will this be accessible to everyone of all abilities?
  
   

"Creating spaces, programs, and events for everybody." —  Elizabeth Ralston

About Elizabeth Ralston: Elizabeth Ralston has more than 20 years of experience working with nonprofits, government agencies, and academic institutions. She has a Master of Public Health degree from the University of Michigan and a certificate of Nonprofit Management from the University of Washington. 
 

As a Peace Corps Volunteer, Elizabeth experienced first-hand the powerful impact a person can have on others’ lives. She has devoted her life to public service ever since.

Elizabeth works with organizations to engage constituents through capacity building, program delivery, and strategic communications. Her objective is to showcase an organization’s story and impact in a compelling way, attracting more program participants, volunteers, donors, and community partners to its mission. 

Elizabeth is deaf and uses two cochlear implants to hear. An avid patron of the arts, she founded the Seattle Cultural Accessibility Consortium, a grassroots effort to connect arts and cultural organizations with information and resources to improve accessibility for people of all abilities. The consortium is the first of its kind in the Seattle area to address inequities in accessing arts events, programs, and spaces.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Elizabeth Ralston:

Facebook: Seattle Cultural Accessibility Consortium
YouTube: Seattle Cultural Accessibility Consortium
Email: elizabeth.s.ralston@gmail.com

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
seattelcac@gmail.com