Communicate for Good

Brandy Strand: Marketing Nonprofits & the Associations Who Serve Them

Episode Notes

In this episode, Erica and Brandy discuss:

• The importance of being community-focused.
• Developing leadership teams through education and training.
• Getting the right mix of soft benefits and hard benefits in association marketing.

Key Takeaways:

• Sometimes ideas work out and sometimes they don’t. Use them as an educational experience and move forward.
• There's an important distinction between reacting and responding.
• Find ways to give both instant and delayed gratification so that people's left brain and right brain are engaged and delighted.
• Training and credentialing your staff is vital to help empower them to do even more for others.

"I feel like we can make the world a better place by respecting what others are doing to make the world a better place. And supporting them to do it." —  Brandy Strand

About Brandy Strand: Brandy joined the UNA team in November 2018 and is the Director of Community Relationships. She has a Bachelor of Science in Psychology and a Bachelor of Science in Sociology from the University of Utah and is proud to be the first college graduate in her family. Throughout her education and professional experience, Brandy has been dedicated to being a positive impact in the world. Her work in the nonprofit community has led her to her life's passion: making our world a safe and happy one. Prior to joining the UNA team, Brandy managed statewide membership services, created training, managed large events, helped to shape organizational policy, and contributed to strategic planning efforts.

If she is not out in the community connecting and helping, you can find her traveling with her partner and best friend! From road trips to flights around the world, Brandy loves to land in unfamiliar places and then immerse herself in the culture and community.

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Connect with Brandy Strand:

Twitter: @utahnonprofits
Facebook: Utah Nonprofits
Instagram: @utahnonprofits
Website: UtahNonprofits.org
YouTube: Utah Nonprofits
LinkedIn: Utah Nonprofits Association
Email: bstrand@utahnonprofits.org

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com